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Potential positioning is the first step in the process of sustainable corporate development. It involves defining resources, competencies and values in terms of the essential benefits that the company provides for its target groups. The company then consciously and clearly differentiates itself from the competition in decisive details. Its offerings are tailored to the most lucrative target groups and their dominant problems, or desires, and are further developed with specific quality characteristics in mind.
Particularly successful companies have a corporate strategy based on systematic positioning as a common denominator. This is demonstrated in particular by:
No more price discussions
Clear and unique position
No shortage of skilled workers
Every entrepreneur who strives for change. Systematic corporate positioning has been proven in hundreds of examples. It has produced solutions and successes in almost every industry and in every size of company. In all cases, the common denominator is the intention to increase the company’s success and the realization that there is no better time to do so than now.
Successful companies with market leader potential
Increase company success through more effective market penetration, by expanding existing competitive advantage and by identifying lucrative market niches.
Companies in a crisis
Establish emergency and repositioning strategies to secure the company’s existence. Lead the company sustainably out of the crisis.
Experts and specialists
Increase company success through further specialization as well as enforcing higher prices. Increasing value creation and expanding expertise.
Young, innovative companies and start-ups
Ensure corporate success by developing and establishing a profitable and scalable business model.
Companies in competitive industries
Establish a clear unique position to avoid price pressure and comparability. Clearly differentiate from competitors.
Family offices and investment companies
Systematic planning and security in the examination, development, scaling as well as monetarization of investments.
Potential Positioning is an agile method and is based on the findings of renowned and proven business consulting strategies such as the Bottleneck Focused Strategy (Ger.: Engpasskonzentrierte Strategie — EKS) according to Mewes and the positioning principles according to Sawtschenko. Our experts have developed it into the current gold standard of systematic business positioning.
This type of positioning is the only positioning system in the field of corporate development that meets the requirements of the 21st century, as the methodology shows companies within a few days how and with what they can successfully establish themselves in the markets of today and tomorrow.
Potential Positioning ends with a concrete action plan for the implementation of the developed strategy.
At this point, our Vectoring Platform delivers a unique benefit in the strategic positioning market. Access to the comprehensive know-how and targeted action instructions guarantees the company a structured and successful implementation of the developed corporate strategy on a day-to-day basis.
BLICKWINKEL | Position • Potentiale GbR
vertreten durch: Moritz Geppert und Claus Winkelmann
Franz-Sigel-Straße 19
68753 Waghäusel
T: +49 – 40 – 764 90 663
USt-IdNr. DE331668092