Masterakademie für Positionierung und Digitalisierung

MasterAkademie for Positioning and Digitalization

The MasterAkademie for Positioning and Digitalization is the elite forge for players in the field of business development. Our graduates acquire a skill set that no one in the field of business consulting covers in this form.

Functioning systematic positioning must no longer be a privilege for a few knowledgeable companies. The MasterAkademie thus ensures that our method is made available to all companies that desire efficient, strategic business positioning by producing sufficiently qualified users of potential positioning.

Curriculum and training content

The training to become a Member of MasterClass | Potential Positioning is divided into three training sections. These are completed in three blocks of five days each. Your training will take place at the highest quality standard in small groups in an upscale ambience in Hamburg or on Mallorca.

In order to guarantee the high quality standard of the MasterAkademie, only entrepreneurs with proven entrepreneurial experience are admitted as participants. As part of the MasterAkademie programme, you will learn:

  • Correct application of the workshop method
  • All steps of the preparation of a workshop
  • Introduction to the workshop
  • Meaning and purpose of the correct sequence
  • Moderation of the individual twelve modules
  • Summary of the respective results
  • Use of the working materials
  • Dealing with individual situations in the workshop
  • Important factors of potential recognition
  • Project plan
  • … and much more

The next training dates

The next training programme will take place in spring 2025.

Ausbildungsblock 1

Montag, 20. März bis Freitag, 24. März 2023 in Heidelberg

Ausbildungsblock 2

Montag, 17. April bis Freitag, 21. April 2023 in Heidelberg

Ausbildungsblock 3

Montag, 05. Juni bis Freitag, 09. Juni 2023 in Heidelberg

Requirements for qualification

For entrepreneurs:

You want to learn the systematic to position your own company?

Potential Positioning is a method based on values. Therefore your company as well as your offers, products and services are in the focus of our consideration.

For consultants:

You want to learn the systematic to position other companies?

Potential Positioning is a method based on values. Therefore, the mindset and the value structure of our applicants is in the focus of our consideration. It is also important which professional experience you have in the field of business consulting.