Senator Thomas Ötinger

Thomas Ötinger is a full-blooded entrepreneur (managing partner in eleven companies) and has been managing partner of marcapo GmbH, which specializes in local brand management and marketing portals, for over 20 years. The graduated business IT engineer advises and cares for over 65 TOP brands since many years. From insurance (e.g., ERGO, WWK, AXA), manufacturers in the handicraft industry, beauty and trade (e.g., Hansgrohe, Goodyear, Wella), and franchisors/association groups such as Bodystreet, Wintec AG or Hans im Glück.

 

The brands have access to 175 specialists for local brand management and marketing portals at marcapo GmbH. Together, they ensure that the respective brand reaches even the smallest suburb throughout Europe in a CD-compliant manner. More than 65,000 advertising sales partners of these brands with more than 2.5 million implemented advertising measures are proof of genuine local brand success.

The conception and development of successful sales systems as a certified sales coach and the many years of experience in corporate and employee management enable him to ideally position the service brands of his clients and their sales partners. The expert for brands with three-tier and two-tier business models to the end consumer.

As a certified positioning professional (trained directly by Peter Sawtschenko) and member of Sven Göth’s Digital Competence Lab, he co-developed the Potential Positioning Method especially in the topics of preparation for future technologies and digital marketing methods.

He has documented his moderation skills and workshop leader qualities with his certificates as NLP Master.

Entrepreneurial experience coupled with an eye for future opportunities and digital transformation

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Excerpt from the reference list of Thomas Ötinger

Books by Thomas Ötinger

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VÖS Positionierung und Managementberatung GmbH

Thomas Ötinger

Bahnhofstr. 4

96106 Ebern

Tel. +49 (0) 9531 – 9220 327

 

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